Category: Yahoo Email Tracking

Yahoo has faced several lawsuits due to privacy issues, particularly related to data breaches that occurred between 2013 and 2016. One notable case is the class action lawsuit "In re: Yahoo! Inc. Customer Data Security Breach Litigation," which resulted in a proposed settlement of $117.5 million[1]. This settlement aimed to compensate users affected by the data breaches and improve Yahoo's security practices[1]. Another lawsuit was filed by the Securities and Exchange Commission (SEC) against Yahoo (now known as Altaba) for failing to disclose the massive cybersecurity breaches. Yahoo agreed to pay a $35 million penalty to settle these charges[2]. In Canada, Charney Lawyers PC commenced a national class proceeding lawsuit on behalf of Canadians whose Yahoo account information was stolen in the data breaches. The court approved the settlement in…

Yahoo tracks customers using various methods, including tracking pixels, data collection and use practices, and technical identifiers. Here's a brief overview of each method: Yahoo Tracking Pixels: Yahoo allows the inclusion of up to three third-party impression tracking pixels in an email. These pixels can be image tags or Javascript tags. When the recipient opens the email, the tracking pixel loads, allowing the sender to see when the email was opened and potentially gather information about the recipient's online behavior[1]. Yahoo Data Collection and Use Practices: Yahoo collects information when users access content, advertising, sites, interactive widgets, applications, and other products where Yahoo data collection technologies (such as web beacons, development tools, cookies, and other technologies) are present. This information helps Yahoo understand users' activity on and off their services…

Yahoo email tracking can pose several dangers to users, including privacy concerns and potential security risks. In this research document, we will discuss these dangers and provide two real-world examples of negative consequences resulting from tracking.  Yahoo Privacy Concerns One of the main concerns with Yahoo email tracking is the invasion of privacy. Email trackers can embed a tiny 1x1 image (a pixel) into an email, which loads when the recipient opens the email. This allows the sender to see when the email was opened and potentially gather information about the recipient's online behavior[1]. This type of tracking can be used for targeted advertising, but it can also be exploited by malicious actors to gather sensitive information about users[2]. Yahoo Security Risks Yahoo has a history of security breaches, with…